Trademarking a Business Name

The video tutorial explains trademarking as a form of legal protection under state and federal law. It covers the process of obtaining federal trademark protection through the USPTO and the importance of distinctiveness in trademarks. The tutorial discusses different levels of distinctiveness, such as fanciful, arbitrary, suggestive, descriptive, and generic marks, and the challenges associated with descriptive and generic marks. It concludes with a summary of the key requirements and challenges in trademarking a business name.

Explain the concept of distinctiveness in relation to trademarks.

What is the significance of secondary meaning in descriptive trademarks?

Why can't generic names be trademarked?