Obe Fitness Co-Founders on the Future of Fitness

The Co-CEOs of OBE Fitness discuss their strategy for expanding their subscriber base and adapting to post-pandemic fitness trends. They emphasize the importance of engaging instructors and a hybrid fitness model that combines home workouts with traditional gym experiences. The discussion also covers their pricing strategy, highlighting the value and premium quality of their content compared to competitors.

What is the significance of personality and storytelling in the fitness experience offered by OBE Fitness?

How does OBE Fitness differentiate its pricing strategy compared to traditional studio classes?