U.S. Won’t Boycott Beijing Olympics in 2022: Professor Burton

The transcript discusses the potential U.S. boycott of the Olympics, the impact of controversy on sponsorship, and the challenges faced by the Olympics during the COVID-19 pandemic. It highlights the global reach and significance of the Olympics, the IOC's handling of political issues, and the reasons for not delaying the games further despite public sentiment and restrictions.

In what ways do sponsors perceive the risks associated with the Olympics?

What is the significance of the Olympics in terms of global unity according to the speaker?