B2C Marketing

B2C Marketing

Assessment

Interactive Video

Business

9th - 10th Grade

Hard

Created by

Quizizz Content

FREE Resource

The video tutorial covers B2C marketing, explaining its definition, channels, strategies, and challenges. B2C marketing targets individual consumers, contrasting with B2B marketing. Key channels include traditional media, digital platforms, and in-store marketing. Strategies focus on brand building, emotional engagement, promotions, and personalization. Challenges include understanding consumer behavior, maintaining loyalty, dealing with competition, managing online reputation, and addressing privacy concerns.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Provide an example of a company that effectively uses emotional engagement in its marketing.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does competition play in the challenges of B to C marketing?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How do personalization and privacy concerns impact B to C marketing strategies?

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