Duolingo CEO on Ed Tech, Back-to-School Trends

The transcript discusses Duolingo's steady growth during and after the pandemic, highlighting the global reach and socioeconomic diversity of its user base. It explores the increased adoption of educational technology in schools, with Duolingo being widely used in the U.S. The company leverages organic growth on TikTok, benefiting from viral content. Challenges in the Chinese market are noted, with minimal impact on revenue. Despite a challenging macroeconomic environment, Duolingo continues to grow, driven by the shift to online language learning and its freemium model.

What were the main effects of the pandemic on Duolingo's user growth?

How has educational technology adoption changed in schools since the pandemic?

What role does TikTok play in Duolingo's marketing strategy?

Discuss the significance of the Chinese market for Duolingo.

What challenges does Duolingo face in the current macroeconomic environment?

What are the expectations for the future of language learning technology?

How does Duolingo's freemium model contribute to its resilience in the market?