How Do You Write a Bestseller? (Feat. @Lindsay Ellis)

The video explores the concept of bestsellers, tracing their history from the printing press to modern bestseller lists. It discusses the influence of marketing, controversy, and book clubs on book sales. The challenges of achieving bestseller status are highlighted, along with alternative paths to success through indie and self-publishing.

What is the significance of the New York Times bestseller list according to the text?

Explain the concept of 'self-fulfilling prophecies' in the context of book publishing.

What examples of successful self-published authors are mentioned in the text?

How does the text illustrate the challenges faced by authors in achieving bestseller status?