London's First Ice Wall: A Thrilling Alpine Climbing Experience

The video discusses London's first ice wall at Covent Garden, located inside the Ellis Brigham Outdoor adventure store. The ice wall, one of only two in Britain, offers a realistic Alpine climbing experience for both novice and experienced climbers. The ice chamber is maintained at -5° with condensers and fans, providing a challenging environment. The experience has gained popularity as an alternative to the gym, prompting plans for more ice walls across Britain.

Who is welcome to participate in the climbing sessions on the ice wall?

What has been the impact of the success of the ice wall on the company's future plans?