VOICED: New takes on the old on the streets of Havana

The video discusses the evolution of advertising in Cuba following recent economic reforms. It highlights the surge in small businesses and the relaxation of advertising restrictions, leading to creative marketing strategies in Havana. Despite high costs, innovative advertising methods, such as hand-painted signs, are proving effective in boosting sales.

What changes in advertising regulations have occurred in Cuba recently?

How has the number of private sector workers in Cuba changed since the economic reforms?

What strategies do vendors in Havana use to attract clients?

Discuss the significance of creativity in advertising for small businesses in Cuba.

What are some characteristics of advertisements used by vendors in Cuba?