Protect innovation from day to day

The video discusses the importance of innovation in staying competitive and distinctive. It introduces the Iris Nursery, a business focused on fostering innovation by concentrating talent and intervening when necessary. The video emphasizes the need to protect innovative ideas from daily distractions and ensure they receive the attention they deserve. It also highlights the challenges of innovation, requiring focus and discipline to realize potential opportunities.

How can an agency ensure that innovative ideas receive the attention they deserve?

What challenges are associated with innovation according to the text?