How Noosa Yoghurt Went From Zero to 25,000 Stores

How Noosa Yoghurt Went From Zero to 25,000 Stores

Assessment

Interactive Video

Business

University

Hard

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The transcript narrates the journey of a yogurt business from its inception to significant growth. It begins with the discovery of a unique yogurt, leading to a partnership with a dairy farmer. Initially focusing on the Colorado market, the business expanded through a partnership with Target. Despite challenges in resources and strategy, the company adopted a regional approach. By 2014, the business secured investment from Advent, enabling further expansion and reaching over 25,000 stores with over $100 million in revenue.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What inspired the speaker to license the yogurt recipe?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Describe the partnership formed with the dairy farmer.

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges did the company face when expanding to new retailers?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the company manage to grow after 2014?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the revenue milestone achieved by the company?

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