Ireland World Cup Merchandise is selling well

The transcript discusses Ireland's anticipation for their World Cup match amidst the Roy Keane saga. The event has sparked a business boom with World Cup merchandise selling rapidly. Despite the controversy over Keane's absence, fans remain hopeful and excited for the match against Cameroon, reminiscent of past campaigns in America and Italy.

What role do pubs play during the World Cup as described in the text?

What are the expectations for the match against Cameroon?