The Chinese Startup Taking on Tesla at Home

The transcript discusses Brighton's innovative approach to the automotive industry, focusing on smart devices on wheels. Brighton aims to revolutionize the business model by integrating digital content and shared mobility. The K Byte concept sedan is introduced, highlighting its unique design and autonomous driving capabilities. Brighton's global strategy involves production in China, design in Germany, and R&D in Silicon Valley. The company has raised significant funds and plans to start production by the end of 2019.

Why is the company focusing on the Chinese market for its vehicles?

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What is the significance of having R&D centers in Silicon Valley for the company?

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What challenges does the company face in terms of funding and manufacturing?

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