Apple's Cook Visits India as a Billion Smartphones Beckon

Apple's Cook Visits India as a Billion Smartphones Beckon

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses Apple's strategic focus on India, highlighting the country's significance as the second fastest-growing smartphone market. Despite global declines, Apple's iPhone sales in India have grown, prompting Tim Cook's visit. Challenges include high pricing and lack of presence in the low-end market. India is on the brink of a 4G revolution, with potential partnerships with major telecom companies. Apple's strategy must adapt to India's unique market dynamics, focusing on price sensitivity and distribution challenges. The potential for growth is large, but requires a tailored approach.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the two main challenges Apple faces in the Indian smartphone market?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the price of the cheapest iPhone compare to that of a cheap smartphone in India?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategy does Tim Cook need to adopt to appeal to low-end customers in India?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does the 4G revolution play in Apple's strategy in India?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the Indian smartphone market differ from the Chinese market according to the text?

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