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Yum China's Plans for Expansion

Yum China's Plans for Expansion

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses the company's ambitious goal of expanding to 20,000 stores, focusing on faster and more cost-effective strategies for opening new locations. It highlights the importance of agility and innovation in achieving these targets. The company is also working on digitalizing its supply chain to enhance productivity, leveraging its proprietary logistics network. Data is used internally to optimize operations and better meet customer needs, without being sold externally.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of digitalization in the supply chain as discussed in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company plan to use the data collected from digitalization?

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OFF

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