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The video discusses the importance of the Stoke-on-Trent backstamp in identifying high-quality pottery and China. It highlights the recovery of the ceramics industry, with artists relocating to the area and a shift towards bespoke pottery. The recession prompted companies to adapt their business models, invest in new designs, and focus on global markets.

What impact did the recession have on the ceramics companies in Stoke-on-Trent?

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What are some strategies that ceramics companies are adopting to become world-class?

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