The Numbers Don't Lie: Facebook Earnings Preview

The Numbers Don't Lie: Facebook Earnings Preview

Assessment

Interactive Video

Business

University

Hard

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The video discusses Facebook's transition to a video-first company, highlighting its significant user growth and revenue from mobile advertising. It covers the company's app ecosystem, including WhatsApp and Instagram, and their user bases. The video also addresses controversies related to ad metrics and explores future revenue opportunities from Instagram and WhatsApp. Facebook's investment in futuristic initiatives like virtual reality is also mentioned.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact did the overestimation of video ad viewing time have on Facebook?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the potential revenue drivers mentioned for Facebook's messaging platforms?

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