Frederick Herzberg and the Two-factor Theory - Content Models of Motivation

Frederick Herzberg's Two Factor Theory distinguishes between motivators and hygiene factors in the workplace. Motivators, such as responsibility and personal growth, lead to job satisfaction, while hygiene factors, like salary and work conditions, prevent dissatisfaction. Herzberg also introduced KITA factors, which can be negative or positive, affecting motivation indirectly. Understanding these concepts helps in creating a balanced work environment where employees are neither demotivated nor unmotivated.

What does Herzberg mean by 'KITA' factors?

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Describe the impact of negative psychological keta factors in the workplace.

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Why does Herzberg argue that feeling motivated and feeling demotivated are not opposites?

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