Tough Times Ahead for Media M&A, Digital Media Ads?

Tough Times Ahead for Media M&A, Digital Media Ads?

Assessment

Interactive Video

Business

University

Hard

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The video explores the divide between traditional and digital journalism, focusing on Gannett's failed bid to acquire Trunk. It discusses the media industry's need for consolidation, the dominance of Google and Facebook in digital media, and the challenges faced by other companies. The impact of social media, particularly Snapchat, is highlighted, along with the credibility issues faced by mainstream media in the wake of the Trump election. The video concludes with a call for enterprise journalism to introspect and adapt to changing consumer trust dynamics.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key differences between traditional and digital journalism as discussed in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the strategy regarding Gannett's failed bid evolve over time?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What implications does the text suggest about the future of the print industry?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

According to the text, what challenges do traditional media companies face in the digital age?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the text indicate about the growth of digital media and its impact on other companies?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do social media platforms like Facebook and Google play in the current media landscape?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How has consumer perception of traditional media changed according to the text?

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