Tourism an Important Part of New Zealand's Economy: Nash

The video discusses New Zealand's strategic shift from mass tourism to targeting high-quality tourists who engage deeply with local culture and contribute positively to communities. It introduces the concept of regenerative tourism, which adds value to ecosystems and communities. The economic impact of tourism, including payment expectations and its role as a major export earner, is explored. The video also addresses infrastructure development and workforce challenges post-COVID, emphasizing the need for industry transformation to meet global service expectations.

What role does tourism play in New Zealand's economy according to the speaker?

What measures are being taken to improve the service expectations for tourists?

How does the speaker encourage potential tourists to visit New Zealand?