Philip Morris' Mission Is to Replace Cigarettes, CEO Says

The video discusses a study on smokers' interest in alternatives to cigarettes, emphasizing the company's mission to replace cigarettes with smoke-free products. It highlights the need to overcome prejudices and use science to support public health policies. The video explains the scientific evaluation and regulatory processes for alternative products, particularly in the US. It addresses the unintended consequences of vaping, such as youth nicotine use, and suggests regulatory measures to minimize these issues while promoting alternatives for adult smokers.

What processes are involved in evaluating the safety and efficacy of alternative smoking products?

How can public health agencies contribute to minimizing youth access to nicotine products?

What measures can be taken to ensure that adults switch from cigarettes to safer alternatives?