CBS CEO Moonves on Advertising, Radio, and Content

CBS CEO Moonves on Advertising, Radio, and Content

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Business

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The transcript discusses the trends in advertising markets, highlighting the shift from digital back to network TV due to issues like false digital views. CBS's digital assets, including CBS All Access, CBSN, and Showtime, are performing well and are expected to significantly contribute to revenue. The company anticipates growth in retransmission and reverse comp fees. CBS is open to various content distribution models, including skinny bundles. Plans for CBS Radio involve potential spinoffs or strategic partnerships. Leadership changes are noted, with a focus on expanding CBS's content offerings strategically.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the company's stance on the skinny bundle and its potential impact on existing outlets?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the strategic considerations for CBS regarding its radio business?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the chairman view the future of CBS in terms of content expansion?

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