Nielsen Plans to Measure Netflix Viewing: WSJ

The transcript discusses the decline in traditional TV viewership in the U.S. and the shift towards subscription VOD services like Netflix and Amazon. It highlights the impact of multiscreen viewing on advertising and the need for better measurement tools. The discussion also covers the dominance of sports in live TV content, industry reactions to these changes, and the shift from traditional telecom to streaming services. Finally, it touches on financial predictions and the attractiveness of municipal bonds as investments.

What factors have contributed to the decline in television viewership in the United States?

How has the rise of subscription VOD services like Netflix and Amazon affected traditional television viewership?

What is meant by 'double screening' and how does it impact viewership?

In what ways has Nielsen adapted to the changing landscape of television viewership?

What role do companies like RentTrack play in understanding viewer habits?