Illycaffe Chairman: Seeking Retail Partner to Expand Chain in U.S.

The video discusses the rapid growth of the US coffee market and the company's plans to expand its presence by opening 150 to 200 new stores over the next decade. The company aims to find a retail partner to accelerate growth and compete with major players like Starbucks. An investment of $100 to $200 million is anticipated, with a focus on national expansion starting from San Francisco. The company is also seeking a strategic partner for co-investment in this venture.

What is the estimated investment range mentioned for the expansion?

Which city is mentioned as the test city for starting the expansion?