Ford Seeks European Fix in Top Leadership Swap

Ford is implementing management changes to improve its performance in Europe. Jim Farley, known for his success with Lexus, is moving to Europe to lead a turnaround. Meanwhile, Stephen Odell will return to Detroit as the new Chief Marketing Officer. This is part of Ford's strategy to rotate managers across regions, a practice they've successfully employed in the past. The company aims to enhance its competitive edge globally.

What is the main reason for the management changes at Ford?

Who is the new chief marketing officer for Ford?

What experience does Jim Farley bring to his new role in Europe?

How has Ford historically approached management changes?

What challenges is Ford facing in Europe?