How Financial Advisers Show Unconscious Gender Bias

The video explores gender dynamics in financial advising, highlighting biases and stereotypes. It discusses how female investors are generally more satisfied with advisors, partly due to lower expectations. The study uses techniques like eye tracking to uncover unconscious behaviors. Generational shifts show younger women taking more control of finances, prompting advisors to adapt. Future investment products may focus on social impact and diverse asset management.

What insights were gained regarding the happiness of female investors with their financial advisors?

In what ways do female investors' expectations differ from male investors' expectations according to the study?