Digital Customer Journey

The video discusses the digital customer journey, a sequence of interactions customers have with a brand through digital channels. It covers six stages: awareness, consideration, decision, purchase, post-purchase, and loyalty and advocacy. Each stage involves specific digital touchpoints and strategies to enhance customer experience. Key aspects like personalization, seamlessness, and analytics are emphasized to optimize the journey.

Explain the significance of the post-purchase stage in the digital customer journey.

What are the key aspects that should be prioritized in the digital customer journey?

How can personalization enhance the digital customer journey?