VOICED: Mexico's tequila refines its act

The video discusses the agave plant, which takes 6-7 years to mature and is used to produce tequila. Harvesting is labor-intensive and now occurs year-round to meet demand for high-end tequilas made from 100% blue agave. The industry has modernized with new machinery, yet some traditional methods like using wooden barrels for flavor enhancement remain. The market for premium tequila has grown significantly, especially in the U.S., with prices for top bottles reaching hundreds of dollars.

What changes have been made in the production process of tequila?

How have sales of 100% blue agave tequila changed over the past decade?