Burberry Shares Tumble as 1Q Asia Sales Disappoint

The video discusses Burberry's current transition phase with a new creative director and CEO. It highlights the company's financial performance, which is in line with expectations despite market reactions. The strategic direction includes moving upmarket and increasing collaborations, with a focus on design changes. Challenges in Asian markets, particularly the slowdown in spending, are also addressed.

In what ways is Burberry planning to shift its market positioning?

What challenges does Burberry face in the Asian market?