Introduction to the Six Fundamentals

The video discusses six fundamental elements necessary for a successful sustainability strategy: a business case, defining sustainability, stakeholder engagement, establishing a baseline, setting a vision, and securing management support. It highlights the 'year-four problem' where organizations often falter due to changes in these fundamentals. The video emphasizes the importance of a systemic approach, considering financial, social, and environmental perspectives, and engaging all stakeholders from the start to avoid unintended consequences.

What is the 'year-four problem' in the context of sustainability efforts?

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How can a lack of inter-departmental communication affect sustainability initiatives, as illustrated by the tree planting example?

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