Going Viral: Amazon's Movie Theater Push

Amazon plans to spend over a billion dollars annually to produce 12-15 movies for theaters, marking the largest cinema commitment by an internet company. This move boosts theater stocks like AMC and Cinemark, as Amazon supports theaters unlike Netflix, which struggles with release strategies. Amazon's history includes acquiring films for theaters and buying MGM, showing its commitment to cinema despite declining ticket sales. The video discusses Amazon's impact on the film industry and its strategic differences from Netflix.

What challenges do other streaming services like Netflix face in relation to theater releases?

What evidence is presented in the text to suggest that people want to consume movies in different ways?