Trip.com's Sun on Preparing for the Rebound

Jane Sun, CEO of trip.com, discusses the travel industry's recovery post-pandemic. She highlights trends such as smaller travel groups, safety, short booking windows, and sustainability. Despite challenges like rising ticket and fuel prices, the demand remains resilient. Middle Eastern carriers are gaining passengers due to flight bans and reduced capacity. The global aviation industry is expected to rebound quickly, with Hong Kong facing challenges due to COVID restrictions. Optimism remains high due to increasing vaccination rates and accumulated data from other regions.

What challenges does the aviation industry face in returning to pre-pandemic levels?

What role does vaccination play in boosting travel confidence according to Jane Sun?

What is the significance of data in ensuring safe travel as mentioned by Jane Sun?