El CEO de Dior habla del nuevo diseñador, la sociedad con LVMH y el comercio electrónico

El CEO de Dior habla del nuevo diseñador, la sociedad con LVMH y el comercio electrónico

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

FREE Resource

The video discusses the impact of Dior's first female designer, highlighting her influence on the brand's direction and customer reception. It also covers LVMH's acquisition of Christian Dior Couture, explaining the business implications and future strategies. Additionally, the video explores Dior's approach to e-commerce, emphasizing the importance of maintaining a unique customer experience both online and in physical stores.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What changes has the first woman designer for Dior made to the brand?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How have customers responded to the changes made by the new designer?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the designer's personal life influence her work?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact does the acquisition of Christian Dior Couture by LVMH have on its operations?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What unique selling proposition does Christian Dior aim to maintain in its e-commerce strategy?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What steps is Christian Dior taking to adapt to the growing trend of online shopping?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the designer envision the experience of visiting a physical store?

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