÷Frozen Passes Barbie as Most Popular Girls Toy

The video discusses the impact of Frozen merchandise on Mattel and the decline of the Barbie brand. It highlights the challenges faced by toy manufacturers due to changing consumer preferences and technological influences. The video also examines the competitive landscape, including Hasbro's acquisition of Frozen licensing, and the pricing pressures in the retail market affecting toy sales.

Discuss the impact of technology and social media on children's toy preferences.

What strategies is Mattel employing to revive the Barbie brand?