Why is it important for marketers to track daily active users?
Daily Active Users
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The video tutorial explains the concept of daily active users (DAUs) in online marketing. It defines DAUs as the number of unique users interacting with an online product daily, such as games or social media platforms. The tutorial emphasizes the importance of DAUs as a success measure for marketers, indicating the effectiveness of their strategies by the number of users engaging with their product each day.
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What does an increase in daily active users indicate about a product?
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