Jason McCue: Terrorism is a failed brand

The video explores modern terrorism as a brand, highlighting its evolution and weaknesses. It discusses counterterrorism strategies, emphasizing the role of victims and innovative approaches like lawfare. The speaker critiques past government responses and suggests a need for proactive, asymmetrical methods. The video concludes with provocative questions about society's need for crisis to drive change.

What are some of the underlying causes of terrorism mentioned in the text?

What does the speaker mean by 'dancing with the devil' in the context of terrorism?

What is the significance of dialogue in addressing terrorism?

How does the speaker propose to change society's perception of terrorism?