Marketing - How Technology Affects Personal Selling

The video discusses the evolution of personal selling, highlighting the shift from a sales-focused approach to a relationship-focused one. It explores how technology has transformed personal selling by automating customer service, enabling automatic reorders, enhancing data collection, improving communication, and optimizing time management. These advancements have made personal selling more efficient and effective compared to traditional door-to-door methods.

Discuss how data collection has changed the approach to customer relationships in marketing.

What are the benefits of tracking activity and time use in personal selling?