Apple's iPhone 7: Will It Reignite Sales?

Apple's iPhone 7: Will It Reignite Sales?

Assessment

Interactive Video

Business

University

Hard

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The video discusses the extension of phone upgrade cycles, highlighting a shift from 26 to 28 months. It explores the impact of installment plans in China and the UK, noting their potential to boost sales. The video analyzes sales trends, attributing declines to comparisons with a previous growth cycle. It emphasizes the role of new technology, particularly in cameras, and discusses market preferences for screen sizes, noting that larger screens are not the majority choice.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the camera technology in the new iPhone models?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the market response to larger screens compare to smaller screens according to the text?

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