Mahaney: Facebook Has Plenty of Opportunities to Grow

Mahaney: Facebook Has Plenty of Opportunities to Grow

Assessment

Interactive Video

Business

University

Hard

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The video discusses Facebook's recent earnings, highlighting strong performance but cautioning about future growth deceleration due to ad load limits. Analyst Mark Mahaney explains the potential for continued growth through Instagram and WhatsApp monetization. The discussion also covers Facebook's market share in the advertising space, competition with Google, and a strategic pivot towards messaging and video to compete with Snapchat.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of Instagram and WhatsApp in Facebook's advertising strategy?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is Facebook attempting to compete with Snapchat in the messaging and photography space?

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