Ben & Jerry’s Maker Unilever Suffers as Consumers Jilt Mainstream Brands

Ben & Jerry’s Maker Unilever Suffers as Consumers Jilt Mainstream Brands

Assessment

Interactive Video

Business

University

Hard

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The video discusses the strategic shifts under Unilever's new chief executive, comparing its growth to Nestle. It highlights Unilever's regional and category challenges, particularly in emerging markets and sluggish food businesses. The video examines Nestle's successful practices, including divestment, and Unilever's lag in adopting similar strategies. It also addresses market expectations, growth challenges, and specific issues Unilever faces in the Indian market, such as competition with local products and the need for effective marketing.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways can Unilever improve its performance in sluggish food businesses?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies could Unilever adopt to compete better in emerging markets?

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