How Is Twitter Keeping Its Individual Users?

The transcript discusses Twitter's engagement metrics, focusing on timeline views and comparing them to Facebook's daily and monthly active users. It highlights the challenges Twitter faces in measuring engagement and suggests strategies to improve it, such as using native ads and refining algorithms to show relevant content. The conversation also touches on the difficulty of balancing new user attraction with retaining current users.

How does the speaker compare Twitter's metrics to those of Facebook?

What is the significance of native ads in the context of Twitter's engagement strategy?

What does the speaker believe is necessary for Twitter to maintain its relevance in the social media landscape?