Goldman Sachs Banker Turned Gen Z VC Launches TikTok Game

Goldman Sachs Banker Turned Gen Z VC Launches TikTok Game

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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Quizizz Content

FREE Resource

The video discusses the success and engagement metrics of a social media account with 20,000 followers and a game with 500,000 likes and 10 million views. It explores Animal Capital's investment in Gen Z trends and the metaverse, highlighting Griffin's strategy to extend his brand through AR/VR. The conversation covers monetization, audience engagement, and the financial aspects of being an influencer. Animal Capital's investment strategy focuses on improving lives through consumer tech and products. The video also addresses the Ozzie Media incident, emphasizing the importance of measuring true engagement and the consequences of falsifying metrics.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key metrics mentioned regarding the engagement of the game and its social media presence?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Marshall view the relationship between Gen Z and their time spent on mobile devices?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies does Griffin mention for extending his brand into AR, VR, and mixed reality?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What insights does Marshall provide about the financial aspects of influencer marketing?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the challenges influencers face when making business deals, according to the discussion?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the core missions of Animal Capital as described in the text?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the incident with Ozzie Media reflect on the importance of measuring true audience engagement?

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