Mercedes-AMG Petronas CEO and Lewis Hamilton on F1 Racing in the U.S.

The transcript features a discussion with Lewis Hamilton and Toto Wolff about Formula One's growth, particularly in the US, and the role of technology and data in the sport. Hamilton shares his preparation for the Austin race, emphasizing brand building and maintaining focus. The conversation also covers the evolution of Formula One, the importance of team dynamics, and leveraging social media to reach new audiences. Hamilton reflects on his legacy and the need to make the sport more accessible while maintaining its aspirational nature.

What does Hamilton believe is essential for maintaining a positive state of mind during the racing season?

In what ways does Hamilton suggest Formula One can evolve to attract new fans?

How does Lewis Hamilton perceive his legacy within the sport of Formula One?