Starwood’s Sternlicht Believes Physical Retail Will Stay Around

The video discusses the future of retail, emphasizing the enduring presence of physical stores despite challenges. It highlights the difficulties in retail investment due to tenant leverage and fluctuating rents. The synergy between online and physical retail is explored, with examples like Warby Parker. The video also addresses the struggles of malls and stores, with Apple demanding payment for its presence. The impact of Amazon and the pandemic on retail is examined, noting Amazon's predatory pricing and its effect on small businesses.

What impact has Amazon had on traditional retail businesses?

Discuss the concept of predatory pricing as mentioned in the text. How does it affect small businesses?