Blackmores CEO on China Market, New Opportunities

Blackmores CEO on China Market, New Opportunities

Assessment

Interactive Video

Business

University

Hard

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The video discusses the importance of the Chinese market for Blackmore's, despite COVID disruptions. It highlights the company's strategy of geographic diversification, focusing on Southeast Asia and Australia. The pandemic has increased health awareness, boosting demand for vitamins and supplements. The business is resilient to economic downturns, with a focus on cost control and pricing strategies. Inflation and currency fluctuations are managed through pricing plans and natural hedges.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do discretionary and non-discretionary items play in the company's product offerings?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How is the company addressing rising inflation and cost control in its operations?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the company's strategies for managing currency fluctuations in its pricing plans?

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