Would You Drink Water Made From Sewage?

The video explores the concept of disgust, particularly in relation to food and water safety. It explains how disgust evolved as a protective mechanism against contamination. The video then discusses the challenges faced by water recycling plants due to public resistance, despite the safety of the technology. It highlights how time, distance, and rebranding can help overcome irrational disgust. The video concludes with a case study of Northern California, where prolonged droughts led to a change in public perception, resulting in renewed interest in water recycling.

What strategies can be used to improve public acceptance of recycled water?

How did the naming of recycled water as 'NEWater' affect its acceptance in Singapore?