TFL collecting data from passengers via wifi

TFL collecting data from passengers via wifi

Assessment

Interactive Video

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University

Hard

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The video discusses Transport for London's (TfL) plan to track phones on the London Underground to improve services and increase advertising revenue. While TfL claims the data is used to enhance customer experience, internal documents reveal financial motivations. The video also covers a Wi-Fi tracking experiment, highlighting privacy concerns. TfL's communication strategy omits financial aspects, focusing on service improvement. Despite transparency claims, TfL does not rule out selling data to third parties, raising privacy issues.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the primary reason Transport for London (TfL) pitched the tracking of phones on the tube?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does TfL plan to use the aggregated anonymized data collected from users?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns arise from the potential selling of users' location data to advertisers?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is the technology used for tracking not unique to London?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the financial benefits that TfL expects from tracking phone signals?

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