Zetsche: Staying Top of Luxury Market Our Objective

Zetsche: Staying Top of Luxury Market Our Objective

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses the new E Coupe by Mercedes-Benz, highlighting its technology, comfort, and styling. It reflects on the brand's success in 2016 and outlines future plans to maintain its luxury market position. The shift from sedans to SUVs is addressed, along with Mercedes-Benz's strategy to balance both. The impact of political changes on manufacturing, particularly in the USA, is also considered.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Mercedes-Benz face in maintaining its sales volume for sedans?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the manufacturing base in the United States for Mercedes-Benz?

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