Amazon Said to Pursue Dubai's Souq.com

Amazon Said to Pursue Dubai's Souq.com

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses Amazon's acquisition of Souq.com, the largest online retailer in the Middle East, often referred to as the 'Amazon of the Middle East.' The acquisition provides Amazon with a strategic entry into the Middle Eastern market, which is characterized by a young, tech-savvy population increasingly turning to online shopping. Souq.com offers Amazon a ready-made platform with a similar business model, allowing for rapid market penetration without starting from scratch. The acquisition also provides an exit strategy for Souq.com's key shareholders, such as Tiger and Naspers.

Read more

5 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does suit.com compare to Amazon in terms of business model?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some reasons that make the Middle East an interesting market for online retail?

Evaluate responses using AI:

OFF

3.

OPEN ENDED QUESTION

3 mins • 1 pt

What demographic factors contribute to the growth of online shopping in the Middle East?

Evaluate responses using AI:

OFF

4.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the initial plan of suit.com regarding its stake sale, and what changed?

Evaluate responses using AI:

OFF

5.

OPEN ENDED QUESTION

3 mins • 1 pt

Why might Amazon prefer to acquire an existing business like suit.com instead of starting from scratch?

Evaluate responses using AI:

OFF