VOICED : Pakistans truck art masters fear end of N

The video explores the vibrant truck art culture in Pakistan, highlighting its evolution from being unrecognized to gaining appreciation both locally and internationally. It delves into the artistic elements that adorn these trucks, such as portraits of famous personalities and national symbols. The economic significance of truck art is discussed, emphasizing how it attracts customers and boosts business for transport companies. However, the industry faces challenges, particularly with the anticipated decline in haulage business due to geopolitical changes. Despite these challenges, the painted trucks remain a cherished feature on Pakistan's roads.

Why do transport companies invest in decorating their trucks?

What challenges does Haider's company face in the future?