PGA Tour, LIV Golf Tee Up Merger of Commercial Operations

The transcript discusses the division in professional golf between the PGA Tour and LIV Golf, highlighting the existential threat to the PGA Tour due to LIV Golf's emergence. The controversy is fueled by Saudi Arabia's investment in LIV Golf, leading to accusations of greenwashing. Players faced a dilemma between traditional loyalty and lucrative offers from LIV Golf. Greg Norman played a key role in recruiting players, intensifying the cultural impact. The PGA Tour found itself in a defensive position, especially as LIV Golf struggled with broadcast rights.

What role did Saudi Arabia's sovereign wealth fund play in the context of Live Golf?

What challenges did the PGA Tour face in light of the competition from Live Golf?